公開日:2017年02月21日 カテゴリー:ブランディング用語 タグ:, ,
10601355 - value

10601355 – value



彼らは保証の有効期限が近づいており、その延長保証が利用可能である旨の通知を受けるまでの間にすべて展開します。強力なブランディングは、流通およびメディアチャネルを通じて、顧客体験の一貫した配信の成果です。これらの遭遇では、重要なことは、ブランドの存在時に顧客がどのように感じているかです。これはどうやって扱いますか?どのサービスが必要ですか?あなたまたはあなたの会社が、あなたのストレスを指揮し、Complete Client Service Encounterを評価するための方向性と適切な手段を確立すると、実際にこれらの出会いを調整して、忠実な顧客基盤を作り出すことができます。彼らが理解し気遣っていると感じるときの忠誠心の結果。


To construct a solid brand with a faithful customer base, your company must create an entire chain of client experiences with results that the customers value and adore. Imagine a shoe shop which provides an excellent retail experience on the first visit. She’s invited to leave her e-mail address for an upcoming promotion. A targeted flyer with brand design is mailed off to that customer, with a coupon encouraging her to return in the next week or two. The customer gets the indistinguishable personalized attention on the second visit. Throughout the purchase transaction, more records are gathered. Next year she will receive a branded catalog, giving various reasons to return.

Brand and client experience are connected, both creating loyalty. Repeat business is the most lucrative, and so all firms should aspire to build customer loyalty. This loyalty is situated on their client support experiences. These encounters are not just at the stage-of sales or the exchange desk. Rather, they include the compete chain of client experiences. So businesses should look in the whole customer life cycle to increase profitability. The encounters start with the time when, where and the way your customers hear about your brand, their initial contact with your brand – that may be your web site -.

They expand all the way to a time they get a notification that their guarantee is about to expire and that particular extended guarantee is available to them. Strong branding is the outcome of this consistent delivery of client experiences, through distribution and media channels. In these encounters, what’s significant is how your customer feels when they’re in your brand existence. How do you handle this? Which kind of service is required? Once you or your company have established the direction plus the right means for commanding your stresses and assessing your Complete Client Service Encounter, you can in fact tune these encounters and so create a loyal customer base. Loyalty results when they feel understood and cared for.