一貫性 | WEBマーケティング用語

公開日:2017年01月13日 カテゴリー:WEBマーケティング用語 タグ:, , ,




ローカルでランク付けする方法を決定する際の重要な要素は、引用間の引用とNAPの一貫性の量と大きさです。ローカルの検索エンジン最適化の重要な要素であり、他の検索エンジンと一緒にGoogleの企業がローカルの意図検索のために示す影響に影響します。個人はしばしばウェブ上のNAP情報の状況を引用と呼ぶ。あなたのNAP情報が、YelpやAngie’s List、論文記事、ブログ記事などのディレクトリサイトに表示されるときの引用です。Moz Local Search Position Factorsレポートは、ローカルSEOのランキング要素の必要性を説明する業界標準の調査です。



The most important element on the WEB site is “consistency”. The crawler places emphasis on consistency between site and page.

An important factor in deciding how you rank locally is the amount and caliber of citations and NAP uniformity across your citations. It’s crucial factor in local Search engine optimization and influences which firms Google along with other search engines show for local intention searches. Individuals often refer to situations of NAP information around the web as citations. A quotation is when your NAP information shows up on directory sites like Yelp or Angie’s List, paper articles, blogs posts, etc. Moz Local Search Position Factors report is an industry standard study that explains the need for ranking factors for local SEO.

Out from the top 6 Foundational Position Factors, 3 are related to quotation amount, quality, and uniformity. You can find information businesses that gather, verify, and distribute company information for businesses around the world. When a company is started, its information finally finds its way into this company information ecosystem. A lot of suppliers earn money by selling this information as leads or as an information feed to other programs. InfoGroup is an example of this kind of company and you may actually buy business leads straight from them. They scour the web for company information and add it to their databases.

The result of all this is just a company information ecosystem, where web sites and information suppliers are feeding off one another info and that info gets spread around, both on along with offline. This business information environment is just why you get telemarketing calls, snail mail solicitations, etc, whenever you begin a company. It is also why your company data can often be found on sites like Yelp, Google+, along with even when nobody in your business created a list on these sites. In lieu of having to personally review business info for millions of businesses, Google uses information items it may process programmatically to determine your rankings. When identifying how you rank in local outcomes, Google scans the internet for mentions of one’s business name, address, telephone number, web site URL, and many other data items. It then compares that info to other information sources, including the main information companies along with possibly even post office records, state company filings, and phone records.