ジオマーケティング | WEBマーケティング用語

公開日:2017年01月07日 カテゴリー:WEBマーケティング, WEBマーケティング用語 タグ:, , ,







GEO marketing is a brand new marketing means that’s the association of data and maps. Looking into the increase use of social network and mobile marketing, geo marketing is also emerging speedily to help both clients and businesses. A wide range of new means of marketing are emerging to help clients to the extent possible. GEO Marketing is an example of this kind of means to market business and its web site with the aid of social network, mobile searches and web searches. With the aid of digital tool, geo marketing takes advantage of the association of data and maps.

It’s believed to be the convergence of mobile marketing, local business listing and social network and therefore, known as an efficient and strong marketing method that’s helpful for small, medium and big businesses. In this regard, internet users Internet protocol address is connected to GPS navigation data, like latitude and longitude, mapped with technology to geography around the globe. The point to think about is that a lot of businesses don’t take benefit of those tools, though they’ve built in software or hardware technology to remain focused. By the time company owners make their mind to adapt to any such tool, the technology has moved to something new.

In order to have maximum benefit, businesses need to be early adopted of such tools. Geo marketing matters a lot, as it keeps you updated about the prospects interest. Local businesses could do wonders to their business, after integrating such tools, as these help clients in finding the product or services in proximity. The importance of such tools might be understood easily, following a cautious analysis of the tools utilized by clients in searching the services or products with respect to the geography. Here, the map appears with business matching the search criteria. Geo listing, like local business listing should be updated with marketing information.

These listing also include client reviews, which no doubt need to be managed. It also includes offers, coupons, discount, pictures, and several other components that need to be used strategically. Mobile marketing is also one of those geo marketing tools that uses mobile applications, mobile web sites, SMS, as it key components. The increasing use of Smart phone has further give the needed boost to this means of marketing. Evolving like an explosion, is geographical in targeting ability. The increasing use of Facebook, Google+, Instant Messaging, Twitter, Linkedlns, act as social community tools.


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