公開日:2017年01月29日 カテゴリー:ブランディング用語 タグ:, ,





Promotion is the procedure for presenting products to customers with the objective of procuring sales. People are often comfortable with advertising from ads, but fewer know about the massive attempt of development and research which goes into a marketing plan. Marketers conduct wide-ranging studies about consumer behavior, tendencies and psychology within an effort to comprehend and exploit the nature of customer buying decisions. In lots of cases this effort starts with the recognition of the target audience and ends with the placement of an organization brand to catch that market. One powerful form of advertising is objective advertising. Targeting involves both research about prospective or current clients and decision making about how these clients may be served.

This process typically includes some type of market segmentation – breaking the whole population of expected consumers on to different categories relevant to their buying personal preferences and tastes, and after that identifying which categories might be intrigued in the item in question. For cases, a business that makes clothing for females is not generally intrigued in making sales to males, and a company that produces mostly high-priced products generally does not try to sell them to consumers looking to preserve money. Brand placement is a procedure for target advertising that really get for the advertiser’s merchandise. In targeting an industry, the business identifies the characteristics of the consumer who will be intrigued in their product.

They also collect details about these consumers tastes, personal preferences and needs. Brand positioning uses advertisements along with other communications to create an image in the customer brain – called a mark – that the consumer contacts with the services or products offered by the company. By design, brand positioning panders to the interests, needs and preferences of the customers in the target audience. While target advertising and brand positioning are directly related, they aren’t the same process. Targeting an industry is the wider process of marketing to a target customer – it includes both the search for market segmentation along with the practice of brand placement. Positioning requires only the numerous methods and tasks that the business initiates to communicate a brand to the goal market.