軸となる事業の"しくみ"で質の高い事業を経営者、個人事業、士業のしくみ支援。Webマーケティング CooKai。WEBの悩み相談、大歓迎。もっと集客をするには「軸となるしくみ」驚くほど価値を認める顧客が集まる成長し続ける事業のお手伝いを通じて解決します。


公開日:2017年01月12日 カテゴリー:ブランディング用語 タグ:, , ,








In the merchandise branding strategy the brand is marketed only in order it acquires its own individuality and persona. Merchandise branding allows a brand reach exclusivity and distinction. Customers connect readily with merchandise brands since what the brand presents tends to be clear. Another benefit is that with an identifiable brand distinctively positioned and directed in a section, the company is able to cover a whole marketplace spectrum by making multiple brand entries. The brand appeals to an original marketplace segment who enjoy and like the brand concept. Line branding strategy exemplifies how well cultivated brand may be expanded on to a host of associated products under a common concept.

Advertising products as a line improves the brand’s advertising power as opposed to selling them as a person brand. Brand extensions, that are a favorite way of introducing new merchandises to the market, come under the One brand all products kind of brand strategies. In an average brand extension scenario, an established brand name is applied to a brand new product in a class either associated or unrelated, so as to capitalize on the fairness of the main brand name. Consumer knowledge of the existing core brand name helps new item entry to the industry, and assists the brand expansion to seize new market sections immediately.

In a horizontal brand expansion scenario, a current brand name is applied to a brand new product introduction in a related product class, or in an item category completely new to the company. A vertical brand extension, and on the other hand, entails presenting a brand expansion. At the same product class as the core brand, but in a different cost tag and quality level. In a straight brand expansion scenario, an additional brand name or descriptor is generally launched alongside the core brand name, so as to show the link between the brand expansion and the core brand name.