軸となる事業の"しくみ"で質の高い事業を経営者、個人事業、士業のしくみ支援。Webマーケティング CooKai。WEBの悩み相談、大歓迎。もっと集客をするには「軸となるしくみ」驚くほど価値を認める顧客が集まる成長し続ける事業のお手伝いを通じて解決します。

コンテンツターゲティング | WEBマーケティング用語

公開日:2017年01月29日 カテゴリー:WEBマーケティング用語 タグ:, ,
56102116 - surprised couple meeting in a coffee shop watching media content in a smart phone

surprised couple meeting in a coffee shop watching media content in a smart phone




Contextual targeting is the exercise of aiming your marketing efforts directly in the audience who’s intrigued in your merchandise. At its core, it is an innovative type of circumstance marketing on-line or a good type of circumstance advertisements based on the content that’s supplied in an internet site. The goal of contextual targeting is to put your ads on webpages that deal expressly with your product in order that you reach only people who’re intrigued in your service or product as an alternative to a wide range of these who can have little interest in what you’re selling. An excellent example of contextual targeting is Adwords which operates by checking the content of the web page and after that placing ads on the page which are directly related.

It’s possible for you to visit an internet site that’s mostly about hotdogs, but instead of receiving ads about canines, you get advertisements about the food item since contextual targeting is Smart enough to determine the distinction in the terms and circumstance of the word Dog. Placing your promotion projects in the hands of the group which offers contextual targeting or placing ad on your web site using contextual targeting is an excellent way to receive higher gains for the business as you’re focused directly on your target audience.

Obviously, there’s some human logic behind contextual targeting along with a lot of which comes from extensive behavioural research. By determining the method people browse the web it becomes easier to recognize what contextual advertising places are the best for achieving a target audience. There’s of course some subjectivity in contextual targeting as there’s in any advertising venture, but if a reliable service or advisor company is employed than usually the outcomes of contextual targeting include doubling gains by at least half. With contextual targeting growing in recognition, particularly since Google offers the service, it’s nearly important to utilize a part of the concept in all on-line marketing tasks or risk falling behind in the market competitive.