ほとんどのコストプロモーションは、売上に好影響、長期的な影響を及ぼさず、起業家と企業はリスクを無視してこの現実を無視します。プレミアムは通常、同等の汎用商品と比較してブランドが請求する可能性のある追加費用として定義されます。より詳細な定義は、2つが同等の商品仕様を有すると仮定して、ブランドが最も近い競合者に対して命令するかもしれないコストであり得る。我々のデータは、価格プレミアムと販売量のコントロールとの間にトレードオフが存在することをはっきりと示している。コストプレミアムを正当化するためには、ブランドは、彼らが識別している重要な違いを提供しているか、野望よりも先に進んでいることを示す必要があります。

これは、ブランドが明確に特定されるべきであることを意味するものではありませんが、将来の消費者がオプションより価値を上げるように十分に明確に感じる必要があります。すべてのことと同様に、コストプレミアムのサポートに関しては理解が問題ですが、実際の提案が野党のようなものであっても、ブランドは明確に認識される必要があります。スマートブランドは利益率を低下させることなく価値観に合った価格表で収益を最適化する必要があり、起業家は顧客になぜブランドに対してより多くの料金を支払うのかについての正当な理由を提供する必要があります。 3つのCsの挑戦、信頼性、コミュニケーションは、人々の価値意識やコストのプレミアムを維持し維持する上で重要です。これが行われ、個人がブランド価値を高める価値があると信じている場合、継続的な開発、店舗、購入段階、イベント広告、有名人を含む組織を他のブランドと共に使用しています。

Most cost promotion has no favorable, long term impact on sales, entrepreneurs and companies alike ignore this reality at their risk. Premium is typically defined as the extra cost that the brand might charge compared to an equivalent, generic merchandise. A more down-to-earth definition could be the cost that the brand may command over its nearest competitor, supposing that the two have comparable merchandise specifications. Our data show quite clearly which there is a trade off between controlling a price premium and volume sales. To justify a cost premium, brands should rise above core must show which they provide a significant difference they’re identifying or a step ahead of the opposition.

This does not imply that the brand should be tangibly identified, however it must feel distinct enough that prospective consumers will value it more than the options. As in all things, understandings issue with regards to supporting a cost premium, the brand needs to be recognized as distinct, even when its practical offering is much such as the opposition. Smart brands should optimize income stream in a price tag that fits value perception without lowering margins, and entrepreneurs need to provide customers with a ready justification for why they’d pay more for the brand. The Three Cs challenge, credibility, and communication are critical in affecting people’s awareness of value and building and keeping up a cost premium. When this is done and individuals believe the brand may be worth paying more for, then it’s significant to keep building credibility around which positioning using continued development, stores, stage of purchase, event advertising, and organizations with celebrities along with other brands.

Most cost promotion has no favorable, long term impact on sales, entrepreneurs and companies alike ignore this reality at their risk. Premium is typically defined as the extra cost that the brand might charge compared to an equivalent, generic merchandise. A more down-to-earth definition could be the cost that the brand may command over its nearest competitor, supposing that the two have comparable merchandise specifications. Our data show quite clearly which there is a trade off between controlling a price premium and volume sales. To justify a cost premium, brands should rise above core must show which they provide a significant difference they’re identifying or a step ahead of the opposition.

This does not imply that the brand should be tangibly identified, however it must feel distinct enough that prospective consumers will value it more than the options. As in all things, understandings issue with regards to supporting a cost premium, the brand needs to be recognized as distinct, even when its practical offering is much such as the opposition. Smart brands should optimize income stream in a price tag that fits value perception without lowering margins, and entrepreneurs need to provide customers with a ready justification for why they’d pay more for the brand. The Three Cs challenge, credibility, and communication are critical in affecting people’s awareness of value and building and keeping up a cost premium. When this is done and individuals believe the brand may be worth paying more for, then it’s significant to keep building credibility around which positioning using continued development, stores, stage of purchase, event advertising, and organizations with celebrities along with other brands.