ディスプレイネットワーク広告(アドワーズ) | WEBマーケティング用語

公開日:2017年01月29日 カテゴリー:WEBマーケティング用語 タグ:, ,

display network ads





Google show network is massive, covering more than 4 million views a day, 700 million monthly users, and achieving more than 80% of the on-line audience. With all this stock, several entrepreneurs fail with show advertising. Most marketers simply use Google default choice for display – then add key words and see what happens. They’ll use negative key words to assist them with the ad positioning, but if you just import a large number of problems from the search campaigns, frequently Google will not do a great job helping your ad.

Generally, you need just a few keywords within an ads group, and there’ll be times you’ll not even use negative keywords for show, that’s a cardinal sin to your search campaigns. In the past, Google favored a subject based approach to selecting display key words. It’s made it simpler to take your search key words and run them on show, but it still not an ideal system. An excellent starting spot for display key words is to take the broader search key words and replicate them in a show only campaign. Whether you’ve a few negative key words you really need to use – feel free, but don’t import your 1000 of problems in the display campaign.

When you’re creating display ad groups, first ascertain the ad and landing web page for each ads group. This segmentation will work for both search and show. If you simply target your display advertisements based upon keywords, not matter how well your keywords are, then you may find your advertisement on a large number of sites. AdWords provides a lot of targeting choices for display. With placement targeting, you may select an advertisement position on a website inside the Google Display Network and only show advertisements on that particular site or advertisement slot.

Using placement targeting requires the guess work out from the main keyword problem: Is it the site or the offer that isn’t converting? What we actually want to do is to select positions where our audience spends time, but additionally layer-in a keyword filter. This is where the real magic of show targeting comes into play. With versatile reach, you may set your targeting so the advertisement is only show if your user is on a placement you select and the article fits your keyword selection. With the combination of show keywords and positions, you must be sure that the placement isn’t the problem if you do not receive conversions – it is a hand picked placement.