軸となる事業の"しくみ"で質の高い事業を経営者、個人事業、士業のしくみ支援。Webマーケティング CooKai。WEBの悩み相談、大歓迎。もっと集客をするには「軸となるしくみ」驚くほど価値を認める顧客が集まる成長し続ける事業のお手伝いを通じて解決します。


公開日:2017年02月27日 カテゴリー:ブランディング用語 タグ:, ,


Speech bubbles set

Speech bubbles set




No campaign is strong with no good plan, and no plan is powerful with no good message. Message is what drives the campaign plan, it establishes the guidelines wherein the strategy is devised. It’s significant to be familiar with the distinction between message and strategy, because they’re frequently confused. Message responds to question Why am I running for office? while technique answers the concerns How am I going to win? In order to formulate the technique, the campaign should first plan its message. The demographics survey tries to figure out who the voters. In this measure, the campaign should learn all you can about the make-up of the district, including age, gender, race, profession, home possession, union membership, party enrollment, voter turnout, and every other statistic that can be helpful for the campaign.

The campaign must create a problems outline for the district. This profile answers the concerns, What do the voters care about? What problems are they intrigued in, with where do they stand on these problems? This profile is generally created throughout the employment of a standard poll, a large poll conducted prior to the campaign begins telling the nominee where the voters already stand. This poll needs to be done by a pro pollster, if possible, but could satisfactorily be done by the campaign team and well trained volunteers. Another thing for the campaign is to break the voters in the district on to useful categories. This categorization should start with big groups and drill down through a growing number of defined categories. The campaign must use the survey reference to attach issues to these groups. Armed with the demographics data showing who the voters are, with the problems information showing what the voters care about, the campaign may start to draw a clear picture of the district.